Renowned Swiss watchmaker TAG Heuer has revived two of its iconic watches with new designs and features. The famed ‘Formula 1’ watch from the 1980s has been reimagined as a sun-powered model, dubbed the “Formula 1 Solargraph,” and the Carrera Day-Date has also been revived with new, larger dials and a plethora of classy shades. TAG Heuer has also released an all-new model dubbed the Monaco Split-Seconds Chronograph, to celebrate its return as the official timekeeper for Formula 1. And apart from this, the brand has also launched a new campaign and brought back its famous ‘beads-of-rice’ bracelet. Here’s more.
2025 Tag Heuer Formula 1 Solargraph
The original Formula 1 collection was released in 1985 and it quickly became very popular because of its association with the sport and vibrant colours. Since then, the Formula 1 watch lineup has grown with simpler and more complex models.
In 2024, the brand collaborated with clothing brand KITH to revive the OG Formula 1 line, resulting in a limited edition series that was quickly sold out. And now, the watchmaker has brought back the Formula 1 lineup due to public demand.
The OG Formula 1 series is revived as the Formula 1 Solargraph and as the name suggests it is powered by a solar quartz movement. Available in nine variants, featuring vibrant red, green, blue, or yellow case shades, the watch gets sandblasted steel finishing. It has a 38mm case size and can be had with either a rubber strap or a steel bracelet. Once fully charged, after less than 40 hours in the sun, the watch can run for up to 10 months, with no light exposure.
TAG Heuer Carrera Day-Date
Along with the Formula 1 Solargraph, TAG Heuer has also revived the famous Carrera Day-Date watch. The silhouette of the new Carrera Day-Date remains familiar, but TAG has made subtle refinements like a slimmer bezel and wider crystal opening to enhance wearability. The dials feature larger and more spaced-out markings.
The collection has five models, each with a 41mm stainless steel case, 12.57mm thickness, and 47.5mm lug-to-lug measurement. The case is water-resistant to 100 metres, with a polished fixed bezel and domed sapphire crystal. Dial options include a Carrera blue sunray-brushed, smokey red opaline, black grained with sporty red and blue accents, and black opaline with rose gold-plated details.
The first two models come with a stainless steel bracelet, while the others feature either a black perforated leather strap or a choice of a steel or two-tone steel and rose gold bracelet. Another key update is the new Caliber TH31-02 automatic movement, developed exclusively for TAG Heuer in collaboration with AMT.
It offers an 80-hour power reserve, a five-year extended warranty, high-end finishing, and a shield-shaped rotor. The Carrera line-up has also received a new GMT model which is available in a classy green dial, with a green plus white bezel.
TAG Heuer Monaco Split-Seconds Chronograph
To celebrate its return as the official timekeeper for Formula 1, TAG Heuer has also revealed a new model called the Monaco Split-Seconds Chronograph, which is limited to just 10 pieces. With a 41mm square case that’s made entirely from white ceramic and sapphire crystal, the Split-Seconds Chronograph is powered by the Calibre TH81-00 movement whcih offers a 65 hours of power reserve. It has a split-seconds chronograph and features an open caseback.
TAG Heuer Brings Back the Beads-Of-Rice Bracelet
With the new timepieces TAG Heuer has also brought back its popular beads-of-rice bracelet in the Carrera lineup. First introduced in the 1960s, this style of bracelet is renowned for its comfort and distinct looks.
It will be available on four Carrera Chronograph models. TAG Heuer has also launched its new ‘Designed to Win’ campaign.
Under this marketing strategy the brand will shift the focus from individual models to the brand itself, as it enters “a new era.” It has signed celebrities and athletes like Max Verstappen, Ryan Gosling, Sydney McLaughlin-Levrone, Summer McIntosh and Tommy Fleetwood to promote this campaign.
