Rolex has introduced some intriguing, albeit subtle, updates with this year’s releases, the most notable being the launch of an all-new Land-Dweller model featuring an integrated bracelet.
Historically, when the watch market thrives, Rolex has taken bolder creative risks—such as in 2023, when it unveiled vibrant, psychedelic dials on the Day-Date and Datejust. However, as post-pandemic collecting slowed and the market cooled, Rolex returned to a more traditional approach, which many enthusiasts welcomed.
Given the recent dip in Swiss watch exports and the current economic uncertainty, it’s not surprising that Rolex has opted for a more restrained lineup this year. Even with the debut of the Land-Dweller, the overall theme remains classic and familiar.
Naturally, most of the attention will be on the Land-Dweller, Rolex’s entry into the competitive sports-chic, integrated-bracelet category—a space pioneered by Audemars Piguet’s Royal Oak in the 1970s and still dominated by AP’s “R.O.,” the Patek Philippe Nautilus, and countless other luxury contenders.
The Land-Dweller draws inspiration from the Oyster Quartz models introduced in 1977, during the height of the first integrated-bracelet trend. Much like those watches, which essentially resembled a Datejust with an integrated bracelet, the Land-Dweller retains hallmark Rolex features such as a fluted bezel, cyclops date magnifier, and a recognizable dial layout—making it unmistakably Rolex.
As the first entirely new Rolex model line since the Sky-Dweller’s debut in 2012, the Land-Dweller is undeniably the star of the show.
Beyond this headline release, Rolex has also made a few refinements to existing favorites, introducing new dial variations for the GMT Master II and Oyster Perpetual. Meanwhile, the Submariner sees no updates this year, and the Daytona gets a fresh blue dial, reinforcing that 2024 is all about the arrival of an exciting new model.
Land-Dweller 36 mm and 40 mm
Rolex’s biggest news for 2025 is the launch of an entirely new watch line with an integrated bracelet—something we haven’t seen from the brand since the Oyster Quartz in 1977. On top of that, this is Rolex’s first completely new model since the Sea-Dweller debuted in 2012. It’s a big deal.
The new watches come in 36 mm and 40 mm sizes, with either a fluted or diamond-set bezel, and they’re powered by the all-new Calibre 7135. This is Rolex’s thinnest automatic movement ever, featuring 16 patented innovations, including the Dynapulse Escapement and a ceramic balance staff. Rolex clearly knows that in the world of integrated-bracelet watches dominated by Audemars Piguet and Patek Philippe—thinness matters. And in a rare move, Rolex has given these models a transparent caseback, letting collectors admire the high-end movement inside.
The lineup includes versions in white gold and steel (Rolesor), Everose gold, and platinum. The bracelet, dubbed the “Flat Jubilee” (which almost sounds like an oxymoron), has a familiar integrated look while still feeling unmistakably Rolex. The dials feature a clean, flattened honeycomb texture.
Pricing starts at $13,900 for the 36 mm in steel and white gold, while the 40 mm version comes in at $14,900. If you’re after Everose gold, the 36 mm model without diamonds is $42,100, while the diamond-set version is a hefty $88,300.
Cosmograph Daytona With Blue Lacquer Dial
We wouldn’t mention it if it weren’t bound to be noticed, but this dial is unmistakably Tiffany-blue—or at least very close. The Daytona has seen its fair share of unconventional designs over the years, and this one stands out with a striking blue lacquer dial. It’s part of Rolex’s broader trend this year, where lacquer finishes are making a bold appearance across multiple model lines.
Price: $36,400
GMT-Master II in Everose With a Tiger-Eye Dial
Rolex isn’t new to stone dials, but it’s been a minute since we’ve seen one—especially in the GMT-Master II. This is a bold move that instantly elevates the watch into that rare, how-did-you-even-get-one? collector flex territory.
Price: $47,500
GMT-Master II Destro in White Gold with Green Ceramic Dial
Rolex first dropped a version of this watch in 2022, back when they were pushing the boundaries a bit more. It didn’t take long for collectors to slap the “Sprite” nickname on it. Now, it’s back—this time in solid white gold with a bold green dial that’s practically begging for a fresh nickname by the end of the day.
Price: $46,750
Oyster Perpetual 28 mm, 36 mm and 41 mm in Fresh Pastel Dials
It’s been a while since we’ve seen a fresh spin on the iconic OP, and this new release taps into some serious ’70s Stella dial vibes—though with a modern twist. Instead of the glossy enamel of the past, these dials go for a matte-lacquer finish that feels right on trend. The colors are just as dialed in: a soft lavender for the 28mm, a rich sand gold for the 36mm, and a subtle pale green for the 41mm. Everything else—movements, cases, and bracelets—stays true to what we’ve seen in previous years.
Price: $5,650 (28mm) | $5,800 (31mm) | $5,900 (34mm) | $6,200 (36mm) | $6,500 (41mm)
The 39 mm 1908 on a Solid-Gold Bracelet
Boom, this is exactly what the traditionally styled 1908 needed: a solid precious metal bracelet to take it to the next level. It’s got that old-school vibe, like the solid-gold bracelets you’d see on Rolexes from the 1940s made by Gay Frères. Fully polished and ready to shine, this piece is perfect for a night out. These days, you don’t see many dress watches with a classic solid-gold bracelet, and Rolex is tapping into its roots as a fine-dress-watch maker before it became known for tool watches in the 1950s.
Price: $35,000
A Bright Green Sky-Dweller in Yellow Gold
This watch always stirs up some serious opinions, and there’s no doubt that the bold green dial paired with a yellow-gold case will spark just as much debate as it did when it first launched in 2012. The Sky-Dweller still stands as one of the most fascinating, and complex, movements from Rolex in decades. With an annual calendar and a bezel that rotates to choose the function the crown adjusts, it’s got that unique tech that keeps us coming back for more.
Price: CHF 44,500 (Approximately $48,000)
The Datejust 31 in Red Ombre Dial
Fun fact: This isn’t the first time a Datejust has been paired with a President bracelet (thank you, deep-dive internet rabbit holes), but it might just be the first time we’ve seen a red ombré dial on a 31mm DJ. This watch throws it back to the golden age of ‘80s Rolex gem-setting—when bold bracelets, serious bling, and dials that demanded attention were the norm. It’s refreshing to see these styles making a comeback, especially as more women lean into smaller watches and classic designs again.
Price: $48,100
Case Size: 31mm
